DESIGN FOR SOCIAL INNOVATION
Cyclo Eatery Vietnamese Street Food Pop-Up
Food & Community
Cyclo Eatery was a pop-up food project designed to cultivate the business community of Birmingham, AL. Celebrating the spirit of small business entrepreneurship, Cyclo Eatery was one of Birmingham's first culinary pop-ups that inspired a wave of similar projects.
My passion project introduced Vietnamese culture and cuisine to Birmingham, AL and supported Birmingham urban youth entrepreneurship and healthy food education through my collaboration with local nonprofit, Jones Valley Teaching Farm. I cooked with fresh produce grown by the program's participants to teach business foundations and the community impact of farm-to-table relationships.
In association with REV Birmingham and the Woodlawn Business Association, Cyclo Eatery held pop-up events at the Woodlawn Street Market in an initiative to improve the Birmingham community's access to healthy and diverse foods. We went on to host "kitchen takeovers" in a more traditional pop-up restaurant style at local dining establishments.
I executed this project from beginning to end and was responsible for: recipe development, branding, traditional and digital marketing, project management, community outreach, customer experience, event planning, and securing local business partnerships.
IN THE PRESS
Driving the Rickshaw, Weld Birmingham, August 2015
Rethink Takeout with Some of Birmingham's Best Asian Fusion, al.com, July 2015
I Create Birmingham: Angel Vuong, Create Birmingham, June 2015
I would like to acknowledge the generous support of family, friends, mentors, and the Birmingham community in this endeavor.