SERVICE DESIGN

CYCLO EATERY VIETNAMESE STREET FOOD POP-UP

FOOD & COMMUNITY

Cyclo Eatery was a pop-up food project designed to cultivate the business community of Birmingham, AL. Cyclo Eatery was one of Birmingham's first culinary pop-ups that inspired a wave of similar projects. 

My passion project introduced Vietnamese culture and cuisine to Birmingham, AL and supported Birmingham urban youth entrepreneurship and healthy food education through my collaboration with local nonprofit, Jones Valley Teaching Farm. I cooked with fresh produce grown by the program's participants to teach business foundations about the community impact of farm-to-table relationships.

In association with REV Birmingham and the Woodlawn Business Association, Cyclo Eatery held pop-up events at the Woodlawn Street Market to improve the Birmingham community's access to healthy food.

MY ROLE

I singlehandedly executed this project from beginning to end and was responsible for: recipe development, branding, traditional and social media marketing, project management, community outreach, customer experience, event planning, and securing local business partnerships.

IN THE PRESS

Driving the Rickshaw, Weld Birmingham, August 2015
Rethink Takeout with Some of Birmingham's Best Asian Fusion, al.com, July 2015
I Create Birmingham: Angel Vuong, Create Birmingham, June 2015

MEDIA

www.cycloeatery.com
Instagram @cycloeatery